Portfolio
Content and leadership, in practice
How my teams and I ideate, craft, partner, manage, govern, and localize content to enhance self-service, drive product adoption, and create accessible, user-friendly product experiences — while building brand trust and user success.
Migrating content to GitHub
Replaced a legacy, license-heavy CMS with a GitHub-based content architecture spanning 15 product applications and 70+ engineering partners — with zero production issues.
Read the case study →In-app messaging with Appcues
Stood up a cross-functional intake, build, and measurement process for in-app tours and announcements — completion rates climbed from 40% to 55% in a single quarter.
Read the case study →One Vocabulary, One Dictionary
Built a governed, company-wide terminology source of truth — charter, roles, submission workflow, and integration with translation and enterprise Grammarly.
Read the case study →Scaling localization with AI+HT
Paired AI-assisted translation with human linguist review and in-context previews to hold quality at 98.8% MQM while cutting per-word cost by 26%.
Read the case study →A content design system
Defined message types and tone for every UI component — banners, toasts, empty states, modals, tooltips — and brought AI into the editorial workflow.
Read the case study →Building a content team that leads
Grew a distributed team across the US, Poland, and Singapore from content managers into a respected UX writing discipline with a 70 stakeholder NPS.
Read the case study →