Resume

Greg Martin

A transformative user experience leader driving product content initiatives that elevate content team capabilities and software application user experiences through data-driven content strategies, technical CMS and AI innovation, and deep cross-functional collaboration — in a fun and lighthearted way.

Greg Martin kayaking

Highlights

  • User-centered content development: UX strategy, information architecture, content strategy, UX writing, API messaging, product tours, support knowledge, and localization.
  • Building impactful teams: 23% increase in global employee satisfaction scores through structured feedback, performance management, and team building — co-creating product voice, style guides, messaging frameworks, terminology governance, and content development processes.
  • Nurturing cross-functional partnerships: Achieved a stakeholder Net Promoter Score of 70 using design thinking, user data, and aligned processes to create user-centered product design experiences that foster self-service, boost adoption, and align with business goals.
  • Innovating content operations: Reduced CMS costs, improved messaging quality by 90%, and increased localization speeds by 50% through GitHub automation and copy-to-code integrations with JIRA workflows, design systems, Figma messaging libraries, and Smartling AI+human translation.
  • Driving product adoption: Improved product tour engagement by 100%+ YoY through data-driven messaging, reduced customer support questions by 40% with focused targeting, and delivered feature conversion rates from 10 to 70% using Appcues.
Content Strategy Team Building UX Writing Content Design Content Governance CMS and AI Translation and Localization Taxonomy and IA UX Metrics and Analytics Design Thinking Digital Adoption

Professional Experience

Equinix 9 years
Senior UX Manager, Product Content
  • Built and nurtured a high-performing team of 6-8 UX writers partnering with 25-35 product designers and UX researchers, supporting 15-20 product applications across 5 product groups.
  • Content strategy: Defined and implemented the vision, goals, projects, and 4-year roadmap aligning content team resources, tool sets, guidelines, processes, and metrics to support customer, engineering, and UX product needs.
  • Content metrics: Established key metrics to analyze content development, translation management, and digital adoption to improve content quality, increase self-service, and drive product adoption.
  • UX writing: Improved writing quality by 90% by introducing style guides, content governance, operational metrics, and Jira processes, reducing content development churn with designers, product managers, and engineers.
  • Digital adoption: Launched the Appcues in-product guides and walkthroughs program, increasing product engagement 106% YoY, achieving 55% average completion rates and 10-70% conversion rates, and reducing support cases by 26%.
  • Team building: Increased employee satisfaction scores by 23% with structured quarterly discussions, performance feedback, and outcome-focused training.
  • Cross-functional partnership: Achieved a team Net Promoter Score of 70, illustrating the content team's value as strategic product partners.
  • Project management: Defined and deployed a scalable CMS on GitHub with over 70 engineering partners to empower UX writers to manage UI copy and translations in support of CI/CD deployment pipelines and centralized content governance.
  • Content management: Automated GitHub content repo workflows, freeing 80% of the team's time for content strategy and design, and laying groundwork for copy-to-code automation and AI tools like Grammarly and Figma AI.
  • Translation and localization: Scaled localization from 6 to 18 languages while increasing delivery speed by 50%, reducing costs by 40%, reducing content issues by 90%, through content governance, localized style guides, agency brand review, and hybrid AI+human translation.
  • Content governance: Unified internal and external terminology with a centralized, semi-automated governed glossary — reducing content churn, enhancing localization quality, and increasing brand and customer confidence.
Seagate 4 years
Senior Content Manager
  • Led global digital content strategies, drove SEO initiatives, and optimized CMS processes to deliver measurable product marketing outcomes.
  • Increased search Share of Voice by 400% and CTR by 100% for key enterprise storage campaigns through integrated content marketing, user engagement, and lead generation strategies.
  • Boosted organic search traffic by 25% YoY across 30+ product pages using targeted SEO and content marketing strategies.
TipTop Technologies 3 years
Head of Content
  • Improved semantic search engine quality through content sentiment analysis and natural language processing (NLP) testing.
  • Drove product awareness through social media strategy and content marketing.
Yahoo! 8 years
International Editorial Manager
  • Hired, trained, and led a team of web editors who built and curated regional web directories, managed local news and community content, and supported search initiatives for Yahoo! sites and markets in Asia.

Education

  • Bachelor's in International Studies, East Asian Studies, Chinese — Dickinson College, 1991
  • UCSC Extension Program — Certificate in Technical Communications, 2010
  • Nielsen Norman Group — UX Executive Training, 2024