What colleagues say

"Greg Martin knows Content! As part of my UX organization, Greg drove our content and localization strategic direction, and established operational rigor and operational excellence, ensuring content consistency across our customer experiences. As a modern content leader, Greg championed integration into CI/CD, resulting in faster product delivery and a reduction in translation costs. Greg's EQ-centric approach enables him to build trusting relationships with his stakeholders, employees and customers."

"Greg Martin is a true visionary in the field of UX content, possessing a unique blend of technical expertise, strategic thinking, and leadership acumen. His ability to translate complex ideas into clear, concise, and engaging content has been instrumental in elevating Equinix's digital experience. Beyond his technical skills, Greg is an exceptional leader who inspires and motivates his team, fostering a culture of innovation, collaboration, and continuous learning."

"Greg is a leader and manager unlike anyone I've worked with before. He is a consummate collaborator, a superb listener, a strategic driver, a compassionate manager, and a delightful human being. I've never seen anyone accomplish as much in a single year as he and his team of content strategists, writers, and localization producers have done with Equinix's entire product line."

"Greg is one of the strongest Content Strategists I've ever worked with. He's a savvy people leader as well who connects with each of his team members and brings out the best of each one. Greg is one of those folks you work with who just has a complete understanding of his domain — process, strategy, quality and operational excellence."

"I worked very closely with Greg when I was the VP of Products at TipTop Technologies and Greg was leading the content strategy and social media marketing for the company. Greg is a smart data-centric content expert with a strong eye for design and UI. He is creative and a very collaborative co-worker who worked very well across the globe in a cross functional capacity."

"I supervised Greg for four years in Yahoo!'s international editorial group. Greg started out as a key individual contributor as Yahoo! built, launched, and grew search/editorial products for Chinese- and English-speaking markets in Asia. Over time, he effectively took on larger project management responsibilities and managed his own team of web editors."

"Greg has been my manager for the past three years and is undoubtedly the best manager I've ever worked with. He has built a robust UX Content discipline that fosters collaboration between designers, developers, product managers, and UX writers. With his leadership and encouragement, our content team placed first in a hackathon that aimed to deploy new user experiences up to 15 times faster."

"I really appreciate Greg's autonomous leadership style — trusting and empowering — he's supportive of my vision and always does his best to provide the resources I need to extend my impact at work. It's not easy to be the sole localization/globalization SME in an enormous organization like Equinix. With Greg's support and outreach, we're on our path to achieving a consistent and localized user experience."

"I work with Greg at Equinix, where their expertise in content operations is clear. Greg excels in managing content workflows and implementing effective strategies, significantly enhancing our team's productivity. His resourcefulness and proactive approach in identifying and addressing potential issues is invaluable."

"I had the privilege of working alongside Greg as part of the UX team at Equinix for over eight years. Under his leadership, the content team stood out as one of the most cohesive groups, thanks to Greg's ability to foster strong connections both within the team and with cross-functional partners. He's approachable, grounded, and leads with empathy, open mindedness and a sense of humor."

"Greg is a seasoned UX content leader who consistently elevated every project he works on. One of Greg's most impactful contributions was transforming the content architecture of the product portal — a shift that saved time for writers and developers and enabled localization for a global audience. His mentorship was instrumental in supporting team members as they navigated challenges."

"Greg is an amazing leader. He is constantly thinking about innovation and keeping up with the ever-evolving world of content and how it integrates with engineering. We worked on several projects together including scaling content from a legacy CMS to a poly repository approach. His team is now tech savvy because of it — able to pick up GitHub and own, manage, and deploy their own content."

"I had the pleasure of working with Greg at Equinix for a few years. As a Content Team Leader he has been an incredible partner for UX research — turning research insights into clear, user-focused content that enhances the overall experience. What I really appreciate about Greg is his curiosity and willingness to dive into user insights with us."

"Greg and I have worked together in related roles at Equinix and I always look forward to meeting with him for shared projects. He brings a calm yet enthusiastic approach to all of our meetings. Greg also led a company-wide project to build and deliver a glossary of Equinix terms — during the project he was open to feedback and good at managing to a collective result."

"It was fantastic to work with Greg at TipTop. Greg is a highly motivated and energetic content expert with a strong eye for design and UI creative, yet data-centric. He has the outstanding ability to work cross-functionally, find a better way to do things, and wear many hats as needed. Very professional, creative and articulate."

"I need to highlight Greg's impressive ability to design strategies for transformational impact, with a keen eye for detail and perfection. Equinix is a highly complex environment, and one of Greg's greatest impacts was preparing the Content and Localization team for scalability by implementing effective processes, standards, and automation."

"I really enjoyed my two years working with Greg. As a web developer I learned a lot about content management and content strategy from him. As a team member he was a key contributor and very easy to work with. I worked with Greg on many projects to improve the user experience and reach business goals — working with him was a learning opportunity."

"Greg is a fantastic content manager, who never fails to impress me with his seemingly effortless way of getting content projects done while inspiring coworkers across different teams. His extensive experience, thorough knowledge of his target audience, his flexibility, and his openness in exploring new ideas make Greg a highly effective strategist in digital marketing."

"Greg's knowledge and understanding of digital marketing and content strategy provides clear direction and vision for the broad portfolio he oversees. He is a highly collaborative team member. I would recommend him for any position where critical thinking, collaboration, and innovation are the norm."

"I had a good fortune working with Greg on multiple web localization projects for Seagate. As the content manager, Greg served as a great liaison between the translation agency, regional marketing teams and development teams to make sure the localization of web content was of high quality. Greg was always incredibly helpful, collaborative and flexible."