Product Content Leader
Content strategy, craft, and leadership that scale.
I lead transformative initiatives that elevate content team capabilities and product user experiences — harnessing data-driven content strategy, technical CMS and AI innovation, and deep cross-functional collaboration. In a fun and lighthearted way.
GregoMyLego
My special sauce
People first
Empowering individuals, engaging teams, and elevating user experiences.
Content craft and innovation
Building impactful user experiences through craft excellence, design thinking, and operational innovation.
Leadership qualities
Leading through trust, discipline, empowerment, innovation, and fun.
Impact, by the numbers
Results across content, teams, and product
Selected work
Case studies
Six projects spanning content operations, digital adoption, governance, localization, systems, and team leadership — each with the problem, the approach, and the measurable result.
Migrating content to GitHub
Moved 15 product applications off a legacy CMS onto a GitHub-based content architecture — zero production issues.
Read the case study →In-app messaging with Appcues
Built a cross-functional program for onboarding tours and announcements, growing completion rates and cutting support load.
Read the case study →One Vocabulary, One Dictionary
Unified internal and external terminology into a single governed source of truth across the company.
Read the case study →Scaling localization with AI+HT
Combined AI and human translation with in-context review to scale quality localization across markets, faster and cheaper.
Read the case study →A content design system
Standardized tone and message patterns across every UI component, and brought AI into the editorial workflow.
Read the case study →Building a content team that leads
Grew a distributed team of content managers into a respected UX writing discipline with a 70 stakeholder NPS.
Read the case study →What people say
A few words from collaborators
"Greg is a leader and manager unlike anyone I've worked with before. He is a consummate collaborator, a superb listener, a strategic driver, a compassionate manager, and a delightful human being."
"Greg drove our content and localization strategic direction, and established operational rigor and operational excellence, ensuring content consistency across our customer experiences."
"Greg has been my manager for the past three years and is undoubtedly the best manager I've ever worked with."
Let's talk content.
Open to conversations about content leadership, team building, and product content strategy.
Get in touch