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Empowering individuals, engaging teams, and elevating user experiences.
 
 

Crafting impactful UX through leadership, co-creation, innovation, and fun.

Greg Martin's Resume

A transformative user experience leader driving product content initiatives that elevate content team capabilities and software application user experiences through data-driven content strategies, technical CMS and AI innovation, deep cross-functional collaboration in a fun and lighthearted way.

  • End-to-end content development: Expertise in UX strategy, information architecture, content design, UI writing, content management, and localization.

  • Building cohesive content teams: Co-creating product voice, editorial style guides, messaging frameworks, terminology governance, and UX writing and accessibility checklists fostering a 23% increase of employee satisfaction scores.

  • Nurturing cross-functional partnerships: Using design thinking, user data, and aligned processes to create human-centered messaging experiences that foster self-service, boost product adoption, and align with business goals with a high net promoter score of 70.

  • Innovating content operations: GitHub CMS automation, Zerohieght content and design system integration, Figma messaging libraries, and AI+human translation workflows to improve quality, increase delivery speed, and reduce costs by over 40%.

  • Driving product adoption: Using Appcues to create, build, and measure product tours, improving user engagement by 100%, reducing customer support questions by 40%, and delivering feature conversion rates from 10 to 70%.

 

Content Strategy | Team Building | UX Writing | Content Design | Editorial Governance | CMS | Translation Management | Taxonomy | UX Metrics and Analytics | Design Thinking | Personable and Fun

Professional Experience​

 

Equinix                                                                                                                       9 years

Senior UX Manager: Product Content Strategy

Built and nurtured a high-performing team of 6-8 UX writers partnering with 25-35 product designers and UX researchers, supporting 15-20 product applications across 5 product groups.

  • UX writing: Introduced style guides, content strategy frameworks, operational metrics, and Jira processes enhancing collaboration and reducing content development churn with designers, product managers, and developers.

  • Content design: Launched the Appcues in-app product tour program achieving 55% average completion rates and 10-70% conversion rates to drive feature adoption, increase self-service, and reduce support cases by 26%.

  • Team building: Increased employee satisfaction (eSAT) scores by 23% with the help of structured quarterly discussions and performance feedback, as well as outcome-focused training which resulted  in more engaged, motivated, and happy team members.

  • Team building: Achieved high stakeholder satisfaction and a team Net Promoter Score of 70, illustrating the content team’s  value, operational effectiveness, and strong partnerships.

  • Content management: Deployed a scalable CMS on GitHub with engineering partners to empower UX writers to seamlessly manage and deliver UI copy and translations in support of CI/CD deployment pipelines and centralized content governance.

  • Content management: Automated CMS workflows and streamlined editorial processes enabled the Content team to refocus 80% of their time on content strategy and design as well as laying the groundwork for copy-to-code automation and AI adaptation tools like Grammarly and Figma AI.

  • Translation and localization: Scaled localization efforts from 6 to 18 languages while increasing delivery speeds by 50%, reducing costs by 40%, reducing issues by 90%, and improving quality through content governance, localized style guides, agency brand review, and hybrid AI+human translation workflows.

  • Editorial governance: Unified internal and external terminology with a centralized, semi-automated governed glossary impacting content and communications across the company with improved internal alignment and external terminology consistency, reduced content development churn, and enhanced localization quality, along with increased brand value and customer confidence.

 

Seagate                                                                                                                     4 years

Senior Content Manager

Content marketing team leader who implemented global digital content strategies, drove impactful SEO initiatives, and optimized processes to deliver measurable marketing outcomes. Successfully managed content marketing campaigns for various enterprise storage product segments, achieving significant gains in organic search traffic, engagement, and lead generation.

  • Increased search Share of Voice by 400% and CTR by 100% for key campaigns through integrated content marketing and divisible assets.

  • Boosted organic search traffic by 25% YoY across 30+ product pages using targeted SEO and content marketing strategies.

 

TipTop Technologies                                                                                                    3 years

Head of Content

Improved product quality through content sentiment analysis and natural language processing (NLP) testing, and drove product awareness overseeing social media strategy and content marketing for a semantic search application.

 

Yahoo!                                                                                                                      8 years

International Editorial Manager

Hired, trained, and led a team of web editors who built and curated regional web directories, managed local news and community content, and supported search initiatives for Yahoo! sites and markets in Asia. 

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Education

 

Bachelor’s in International Studies, East Asian Studies, Chinese

Dickinson College, 1991

 

UCSC Extension Program

Certificate in Technical Communications, 2010

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